Removing the Shroud: The Psychology of Marketing (Part 2 of 5)
5 min readJan 25, 2021
HOW TO ETHICALLY PERSUADE PEOPLE TO BUY FROM YOU
Why Psychology is Important for Marketers to Understand
It’s important for marketers to study basic psychology because most buying decisions are motivated by the needs of Maslow’s hierarchy, which are psychological. People are rarely motivated to…